Tactic D1.4

Local Story (mid-term goal)

Develop a series of videos and downloadable content that provides a “local story,” while weaving sustainable practices.

Visitors come to Sedona desiring more than a hiking or viewing experience. They are seeking engagement and authenticity.

Through this tactic, the SCC&TB will develop support materials that help visitors get the best experience – such as the back story to certain attractions – connecting them to Sedona in a deeper way.

These materials will weave into the story the steps a visitor can take to ensure the longterm sustainability of the experience. 

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IMPACTED PILLARS

TIMEFRAME Mid-term (2-3 years)

LEAD PARTNER SCC&TB

SUPPORTING PARTNERS Nonprofit Focus Group, Industry Best Practices

ALIGNING RESEARCH Nonprofit Focus Group, Land Managers Focus Group, Public Input

TARGET / STATUS TO DATE

1. Range of content
2. Number of downloads, views
3. Benchmark visitor utilization