Tactic B3.2

Resident Surveys (long-term goal)

Administer resident surveys to study attitudes towards road and trail congestion.

The resident survey undertaken as part of this planning effort can serve as a baseline to track changes in resident attitudes towards tourism.

Future surveys can measure the effectiveness of Plan initiatives in enhancing residents’ quality of life. Results can help refine tactical adjustments to ensure initiatives have the greatest impact.

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IMPACTED PILLARS 

TIMEFRAME Long-term (4-5 years)

LEAD PARTNERSR City of Sedona, SCC&TB

SUPPORTING PARTNERS ASU, National Citizen’s Survey

ALIGNING RESEARCH Resident Survey, Business Survey, GSTC

TARGET / STATUS TO DATE

1. Benchmark responses to baseline (ASU 2018) resident surveys
2. Benchmark responses to baseline (NCS 2017) resident surveys